William H Brown Auctions - Norwich
Property Auctioneers
- - -
Auction ProcedureAuction VenueBidding by Phone and InternetBack to Home Page
Catalogue Request
Legal Documents
Auction Dates
Current auction
About Us
Legal Services
Financial Services
Auction Your Property
Buying and Selling at a Sequence Property Auction
Auction Procedure Information

It’s often thought that buying or selling property by auction is complicated and risky and should only be attempted by experienced property investors, developers or builders. However, nowadays auctions are a popular way for many people to move home, find a DIY project or a buy-to let investment.


Selling  and Buyingproperty at auction

Preparing to buy

People buy at auction for lots of reasons, they may want to move quickly or they could be looking for a plot of land to build on, a repossession, or quite simply they want a quick purchase without the risk of gazumping..

They may want something really unusual that’s not normally sold through an estate agent or just want to find a home to live in. Also, many buy-to-let investors buy at auction as a catalogue full of properties gives them lots of opportunities to choose from. It doesn’t matter what your reason for buying at auction is, the key to success is preparation.

Finding the right property
Before you go to auction to buy a property there’s a lot of groundwork that needs to be done. A good place to start is by making a list of must haves. It could be a particular area, whether it’s detached or semi-detached, the number of bedrooms, the price range, whether it has space for parking or any number of other reasons. Once you have an idea of what you want to buy you’re ready to start your search.

Where to look
There are lots of places you can start looking, the Internet, auction catalogues, property supplements, regional and local papers, free papers and by contacting auction centres.
The quickest way to get a copy of an auction catalogue is to subscribe to the mailing list, this way it will be sent the day it is produced.
You’ll be one of the first to see it and it will give you plenty of time to complete your enquiries before the auction.

  Sequence Auction Group
Whether new to property auctions, or an investor researching current folio content, Sequence has an auction agent covering your area.
Below are links to other property auctioneers within our group.
Barnard Marcus
Covering the whole of the UK.
Commercial and Residential property and land investments.
Auctions held in London.
Visit Web Site
Bagshaws Residential
Covering Derbyshire, Staffordshire and the whole of the East and West Midlands.
Residential auctions.
Auctions held in Derby.
Visit Web Site

Fox & Sons
Covering Hampshire, Dorset, Wiltshire, Somerset, Devon, Cornwall, Isle Of Wight, east and west Sussex.
Commercial and residential property and land Investments.
Auctions held in Southampton.

Visit Web Site
William H Brown Norwich
Covering East Anglia and the Midlands.
Commercial and residential property and land investments.

Auctions held in Norwich.
Visit Web Site
William H Brown Leeds
Covering Yorkshire, Humberside, Lancashire, Tyne and Wear.
Commercial and residential property and land investments.

Auctions held in Leeds.
Visit Web Site

Before the auction

• as with any property you want to buy, arrange a viewing of the property
• make sure that you've arranged a survey - you'll definitely need this if you are financing the purchase with a mortgage. If you are paying in cash you'll want to make sure the property is structurally sound
• if you are financing the purchase with a mortgage, then you should have a formal offer in place before attending the auction
• you'll need a deposit which is typically 10% of the purchase price - this is payable at the auction once you've bought the property some deposits may vary, so be sure to check the special conditions of sale prior to bidding
• have a look at a copy of the legal documents from your auctioneer - these are usually available online
• consult a solicitor about the purchase to avoid any legal pitfalls
• make sure you have a copy of the auction catalogue, as this forms part of the legal contract between you and the seller

Some of these preparations will incur costs, but it's much better to make sure everything has been checked in advance for your own peace of mind. The auction centre will be able to advise you about what these costs are likely to be.

Offers prior to auction
You can submit an offer on a property before the auction which, if suitable, would be sent on to the seller. If this is accepted then your purchase will go ahead and when contracts are exchanged the property will be withdrawn from the auction.

Auction Day

This is by far the most exciting part of buying or selling a property at auction - but make sure you're prepared on the day. If you're buying, contact the auction centre beforehand to make sure that the property you want is still available. 

What do I need to bring?
Buyers will need two forms of identification, (for example, a current passport and a utility bill), a copy of the auction catalogue, solicitor's details and a deposit - if you are successful then you will need to pay this when contracts are exchanged, which happens on the fall of the hammer.

It's also a good idea to arrange for your buildings insurance policy to commence as soon as the hammer falls. For some leasehold properties this might not be necessary but your solicitor will advise you on this.

Your deposit
A deposit of £3,500 is payable upon exchange of contracts by debit card or same day bank transfer. There will also be a contract documentation fee payable, of £1,500 inclusive of VAT (£1,250 exc VAT).

Before bidding begins, the auctioneer will check that everybody has a copy of the 'Addendum or Announcement' sheet and will read out any last minute alterations to the catalogue details.

When the property you are interested in comes up, make sure you know the maximum price you can afford to pay - it's easy to get carried away!

Once bidding begins, potential buyers will be asked to make their bids clearly either by raising their hand or a copy of the bidder's card. And don't worry... you can't accidentally buy a property just by scratching your head! 

Once a final bid has been put forward, the auctioneer will signal that it is about to be accepted by using the phrase 'going, going, gone' and bang the hammer to close the sale. If a property fails to reach the reserve price it will be withdrawn from the auction and the auctioneer will invite anyone still interested to talk afterwards. Sales can still be made afterwards if a price is agreed with the seller.

What if I can’t attend?
If you can't attend on the day, then you can arrange for someone to submit bids on your behalf. They will need your written consent and need to bring along their own identity and address verification together with certified copies of your identity and address verification (for example, a current passport and a utility bill). You should also agree strict limits before any bids are submitted. If you would like someone from the auctions centre to do this, then contact them at least two days before the auction, to arrange completing and submitting the proxy forms. If you are not attending, we will require your ID and address verification. These must be certified by a professional person (such as a solicitor) if you are unable to meet a member of our staff in person before the auction. The certification must confirm the ID document is a true likeness of you and also a true copy of the original document.

You can submit telephone bids to a member of the auction team who'll be in the auction room and bid for you via telephone link. The documents can be found in the auction catalogue. These documents must be submitted and acknowledged along with certified copies of your I.D at least 48 hours prior to auction day.

Remember that if you can attend the sale yourself, then this is by far the best way to bid and you won't miss out on the exciting atmosphere in the room. 

You've Done it!

Once the hammer falls, contracts are legally exchanged. The contract is signed and the deposit handed over immediately. The auctioneer is legally entitled to sign the contracts on behalf of the buyer and seller if necessary.

Completion of the sale
The completion of the sale usually takes about 28 days, however for some properties this can happen sooner - this will be stated in either the general or special conditions of sale in the auction catalogue or as a special condition of sale in the legal documents. The balance of the sale price will be payable upon completion and a solicitor will normally deal with this part of the sale.

Help Buying Property at Auction

Completion of auction deal


Getting ready to sell

There are many advantages to selling at auction, it’s quick – the whole process takes around six weeks, there’s no chain and when the hammer falls your property is sold.

Selling at auction also widens the potential market, not only will there be buyers who want to make it their home, there’ll also be investors, developers and property dealers interested in buying. In many cases an auction could prove to be the best method for selling your property and not just a last resort.

Finding out what your property is worth
Once you’ve decided to sell you then need a full auction appraisal to find out what price you can expect to achieve, the likely timescales and costs involved.
You should choose an auctioneer carefully as this can make all the difference as to whether you achieve the best price. It may be tempting to go with the auctioneer who quotes you the highest price. But if your property doesn’t sell, you could be left with the auctioneer’s and solicitor’s costs and a home you still need to sell. It may also be tempting to use the auctioneer that quotes the lowest fee, but are they really going to spend the money on marketing your property? One extra bid could more than cover a slightly higher fee.

Entering a property for auction
You will need to register your property at least six weeks beforehand to have it included in the catalogue and allow the auctioneer time to market it. A good auctioneer will market your home in the local or national press, distribute the catalogue to potential buyers, and keep you fully updated with the response.

How Can We Help

You’ll also need to appoint a solicitor who will help you with the terms of business that must be signed to enter your property into the auction. Your solicitor will also help in preparing the contract of sale and supporting legal paperwork. Again, a good auctioneer will liaise with your solicitor fully, ensuring everything is in place for the auction sale.

Marketing your home
Once the marketing of your property begins, the auctioneer may receive offers on it before the auction. These will be forwarded to you straightaway. Sometimes these are unrealistic and a good auctioneer will arrange with you to only advise when the offer is significant. If your property is sold before auction, it will be withdrawn once contracts are exchanged.

The reserve price
A lot of people are put off from selling at auction because they’re worried they will lose money if bids are very low. Don’t worry, you should talk to your auctioneer about setting a reserve price, which is the minimum price you want your home to be sold for. This is normally set in principle when you instruct the auctioneer. It safeguards you from setting a reserve that is too low or too high. It’s confidential and will not be disclosed to anyone.


Things we have to tell you

Trading name of Sequence (UK) Limited, Registered in England and Wales Registration number: 4268443
Registered Office: Cumbria House, 16-20 Hockliffe Street, Leighton Buzzard, Bedfordshire, LU7 1GN.

To contact your nearest office, look in your local property press, Yellow Pages or visit our website sequencehome.co.uk
For Regional and Country-wide property auctions visit the links on this web site (top right).

Sequence is a member of The Property Ombudsman Scheme.

No warranty is being given as to the quality, suitability or accuracy of any of the goods, services, advice or information to be provided by the outlets or providers referred to in this web site guide to Buying and Selling at a Property Auction.


William H Brown Property Auctions 38 High Street, Bawtry, Doncaster, South Yorks DN10 6JE
Tel: 01302 710490 | Fax: 01302 710854 | Email: leedsauctions@sequencehome.co.uk